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Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google.
Any business that has a physical location or serves a geographic area can benefit from local SEO. If you search Google for any important keywords related to your business and a map with 3 listings appears underneath it (also known as a map pack), then local SEO can help you grow your business.
But to understand local SEO, you need to know how Google works first.
While the local map pack is displayed within the standard Google organic search listings, separate algorithms power the main Google search results for local rankings and the local map pack results. As a local business, you have the opportunity the appear within both the main organic search results and the local map pack at the same time.
If you’re new to marketing your business online, one of the main challenges is knowing what you should focus on to make your efforts as effective as possible.